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INFOINSIDE, here's why

At the present time the risks of smoking are the topic of a prolonged and heated debate on health issues and its problems. Although disputed, cigarette commercialization has become an established business.


INFOINSIDE HAS BEEN CONCEIVED TO PROVIDE CONSUMERS PREVENTIVE INFORMATION ON THE RISKS AND HEALTH EFFECTS CAUSED BY CIGARETTE SMOKING.


PEOPLE WHO SMOKE CIGARETTES ARE USUALLY ATTACHED TO THEIR BRAND AND TO THE CIGARETTE PACK.

Why not using the cigarette pack to sensitize consumers to health effects of smoking, prevention and medical care?


pubblicità per finanziare la ricerca contro il cancro

INFOINSIDE

THE FOLDED LEAFLET SPECIFICALLY CONCEIVED TO FIT THE CIGARETTE PACK.


INFOINSIDE is a folded leaflet, which covers the same area of a packet of cigarettes, fully respecting the original brand packaging and design.
Made up of several pages (divided into two sides), easily unfoldable, Infoninside can display advertesiments printed on the whole page. Totally reserved to the cigarette manufacturer, the front side reproduces faithfully the front side of the cigarette pack, including information imposed by UE guidelines.

The remaining available areas can be reserved to promote both commercial and informative contents related to cultural and social issues.

Its utility is easy to guess if you think at the opportunity to inform on a wide surface on health effects caused by cigarette smoking, on the best ways to giving up smoking, on the ingredients and the mix of tobacco varieties and their controindication, to make known companies and corporations operating in cancer research.

THESE ARE ONLY FEW OF THE REASONS THAT LEAD US TO CONCEIVE AND PROPOSE INFOINSIDE, THE INFORMATIVE FOLDED LEAFTLET.